Logo is generally a kind of symbol or an emblem that is mainly used in the marketing world by the commercial concerns in order to have a social and public recognition. It is by means of which a company upholds its identity and individuality.
What is logo Design?
The term logo is a particular identification and differentiation of one company from the other. They are normally given with the respective company trademarks. The logo or the logotype can be both graphical; containing pictures or can also be some letters or writing. The one containing the letters usually comprise of some catchy words and designs.
The time span needed by a logo to be created is very much dependent on the client himself and the concern he hires for the creation of the logo.
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Why is Professional logo needed by a company?
A logo might be small or big in size but its significance is definitely big. Any company whether small or big needs a logo at the very early stage of their entrance into this competitive world of industry. It is very had to place one’s existence and maintain the reputation all throughout the several years. Hence, logo is a worthy asset for every individual company.
The brand name of a company is created with the help of the logo. A particular company is known or reputed by its unique logo design and colour. It is the abbreviation of the whole idea or concept around which a company evolves. The customers get a lucid and explicit idea about the company activities and thus seem to have a good knowledge about the company products and items. It is also true that logo is the core element of distinguishing one company from the other in terms of the product delivery as well as the different schemes followed. It is also a form of advertisement to the public on a social forum as in case of few companies the logo is more famed than the company name itself. Thus more customers are attracted and allured towards the concern just by viewing it.
Few criterions for logo creation
During the formation of a logo design, it must be kept in mind that simple yet unique is the best way to go about it. Too much bright colour and complex designs may not end up well for a company logo to be renowned. It is always recommended to be austere yet attractive. It must be versatile enough to cope up with any activity changes in the company in the recent future. Hence the longevity of a logo is seen well in advance of its creation. It is said that more than making it, maintaining it is a lot more difficult. Hence the company concerns must be well aware so that the logo of their company is the correct design for portraying their core concept.
15 Replies to “The connotation and significance of a logo design”
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Thanks so much for writing this up as I was embarrassed to say I was never clear as to why having the “right” logo was so important for a company. You explain it so well!
Hey, thanks for the blog article.Really looking forward to read more. Will read on…
Thanks for pointing out why having the right logo is a must have for any company. I never really understood the reason for it before. This article explains so much.
We have yet to get a logo designed for our company, I'm a bit embarrassed to admit! We were still changing things around a lot, trying to find our exact niche and product, so we could not decide on any one logo design to go for. I like your point about needing to be broad enough with the logo design we chose so that it can cover any changes the business makes in the future. That's good advice!
The main thing to remember with a logo, is to make it relevant to your brand or business. I have seen so many logos that don't make sense in relation to their niche.
It doesn't reflect positively on the business at all.
I find that the many people’s logos do not reflect their company brand, their message or event the product. This is a waste of marketing dollars.
Great article,good reminders of why we should be focused on building brand and corporate identity.
What I think logo requires is the inclusion of an image characterize a society and it is very important to include a slogan! A unique slogan that can bring Customers, something readable, Catchie sentence, beads and attractive!
Well in matter of a fact, You summarized all here, everything in this article.
First, as a graphic designer, I want to note that what is said here, just right! Especially the part of the criteria for creating a logo. Nothing is more important to this part. the first thing when i’m getting to work is over all the criteria!
Didn't know all these things about logos… thanks for the handy article, will stick it to my preferites, I'm gonna need a logo soon!
Smart logo design is essential for a company. When you see the Pizza "Hut" or the Mcdonalds arch, you know exactly what those products are without reading anything else.