Branding law firm logos for any lawyer
A fact to be understood here is that branding a law firm is not optional any more. Every law firm office as well as individual lawyer or notary office has created a brand. Now you can decide whether the market will dictate you or you will control this yourself. Ideally, anyone would want to control this to the best of their ability. But in order to be effective, you need to consider planning, strategy, besides implementation and continuous monitoring. Branding will involve creating a unique name and image in the consumer’s mind. This can be done by creating law firm logos. It will involve creating advertising campaigns based on a consistent theme. Branding can establish a differentiated presence in the market. It helps in attracting and retaining loyal customers.
Why brand a law firm
Branding helps to differentiate goods and services from those of the competitors. This concept of differentiation tends to be lacking in the branding efforts of most law firms. But lawyers should not spend huge sums on print advertising as creating a logo has become so easy nowadays. There are ready made logo templates available for any lawyer. Lawyers simply need to choose law firm logos that convey your mission and vision completely. Once you have decided on the final logo that will represent the law firm, you should design your company logos, business cards, stationery, website – everything with the same logo and colors, This is branding.
Another thing to remember here is that the power of the law firm brand will not limit itself to consumer audiences alone. Brands are able to transcend geographical or practice boundaries. This means that lawyers can look towards widening their profiles and benefiting from their branding while doing so.
Many times attorneys argue that the individual brand scores over that of the law firm. So how to brand a law firm? how we create law firm logos? why should the firm invest in branding? But it is the firm branding that leads to developing loyalty as well as an identity with the client. If the law firm is not developing connection with the client, then the lawyer’s retirement will lead to the firm losing out on that legal bid. The stronger the firm branding, the easier it is for them to build on their own business. This also helps the lesser-known attorney to get better legal assignments or to be quoted by the media.
A strong brand allows for greater success in strategic plan implementation. This puts the firm in a better position for doing cross-selling. It also helps with recruiting, both those fresh out of law school as well as lateral hires. And company logos can really play a role here!
Here is a great collection of law firm logos for sale online
16 Replies to “How to brand law firm logos for any lawyer”
I’m a lawyer. A few months ago I opened a law firm, I designed a simple logo for myself but after I impressed by your logos examples it is clear to me that I need a professional branding. I wonder whether examples of logos displayed on your website are for sale with exclusivity license because I want to trademark it.
Yes, All of our company logos are exclusive and sold only once. Every customer who purchases one of our logo design receives a certificate. Feel free to trademark your logo.
You can read more about our Certificate of origin logo design license
Once I have decided on my logo, should I use it for my business cards and stationery? do I use the same logo for branding website?
Yes, Branding will involve creating a unique logo design for your law firm and use it for all your advertising needs as business cards, stationery, website, presentation and more. This way you creating a unique image in the consumer’s mind.
All of our logos are unique and exclusive. once you purchasing a logo, the logo is removed from our site will belong only to you.
Branding, on any level, is important. I’d imagine for law firms, you’d want to edge out the competition like anyone else would. A serious, yet sophisticated look can go a long way. Glad to see people invest in a solid logo design.
I agree 100%. Branding is beyond important. You need to get a look and a concept on hand ASAP. As long as it looks great and has great people behind it, that’s all you need.
The “letter” logos are incredible versatile, even for people who work beyond law firms. I like the simplicity and sophistication.
These law firm logos are sharp. I think they look fantastic and would be good for any strong brand.
Hey, that’s powerful. Thanks for the important information, I will need to plan and trademark my logo.
If you are looking to stand out from the huge crowd of lawyers out there, branding is key. These are very good tips to get you started in the right direction.
How do you know when it is time to brand your law firm?
Branding helps to differentiate from those of the competitors. From the start it is important to to brand your law firm. So clients learn to identify, differentiate and evaluate your brand name.
The pictures you set up look awesome. I am not in the market for a logo for a law firm or anything like that but wow! These looks so professional and beautifully detailed. I am going to recommend you guys in the future. I think a few people I know would love to get some logos like this made.
I was recommended to this site through my brother who was in the market for law firm logos. I have seen the final result of his and it is amazing. You can tell that these logos are professional and well thought out. He has used his logo for many items and I can’t believe it was as cheap as it was!
Oh my goodness! This is an amazing article about keeping my law firm logo safe. Thanks for that important information. Also let me just say to your wonderful graphic team that I love my new logo design 🙂
The design with the pillars is pretty strong. I like the symbolism there… pillars of strength! That sounds like a solid word and it’s a solid look to me. Very much so.