Each color and its meaning in logo design

It’s a non-verbal way of communication with your customers and potential customers . Without effective colors it is almost impossible to creat a winning brand identity.

Our minds are programmed to respond to color. Everyone has his favorite colors, how can we determine which color will work the best for your logo design and brand? what is the Significance of colors in design?

colors and its meaning in logo design

  • Black is Conservative, powerful and elegant color. It representing also mystery & authority. Appropriate color combination Black can fit almost any business.
  • Red is an intense Energetic & Aggressive color – it can be used in logo design to grip the viewer attention and raise blood pressure.
  • Pink is a feminine Delicate color – It is a  popularly related to beauty and fashion, cosmetics, toys, kids and baby girls.
  • Blue is dignify color. The blue color spectrum transmitters luxury, elegance and reliability. Suitable serious company such as a law office or insurance.
  • Green represents eco-friendly, Health, life and renewal. Transmitter growth, prosperity and has a great combination with silver or orange.
  • Orange is High-Spirited and Youthful color represent fun
  • Yellow is bright and highly visible, represent sunshine & happiness. It is recommended to use ןin low-dose – highly visible in areas but not striking texts that stands alone
  • Turquoise The Source of the color blue with green, soothing color, comforting and elegant. It is also slows the brain activity. Can accommodate high-tech company, showing growth and prosperity.
  • Brown is a solid color, indicates nature, Roughness, and utility. represents caffe, chocolate, food in general. Brown can also customize vintage style antique if it comes in the right amounts.


What is your favorite color?
Visit our color catalog and select your favorite color


14 Replies to “Each color and its meaning in logo design”

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  5. Oakley says:

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  6. Blaine says:

    That is fascinating about the colors in logos. When choosing a logo you need to pay attention to the colors and the meanings behind them. Thanks for the write up.

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  8. Joy says:

    Whoa! This blog looks just like my old one! It’s on a entirely different subject but it has pretty much the same layout and design. Outstanding choice of colors!

  9. Holly Michelle says:

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  10. Jennifer B says:

    Color is a fascinating aspect of design. For example, it’s not a coincidence that the McDonalds golden arches are yellow. It is known that yellow stimulates the psychological aspect of hunger! Marketing genius

  11. Anono says:

    Finally, someone who recognizes that color coding in brand is not a coincidence! There is hard science behind the human response to these colors and companies use them for competitive advantage.

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  14. Francesco Bianchi says:

    Are you serious? This stuff i wicked 😀 Didn't know anything about that until now…even colours makes difference…damn our mind is really complicated 😀

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